Located on Asakusa’s famous Nakamise Street, Azuma is one of the most beloved spots for traditional Japanese sweets.
Their kinako-covered kibidango (millet dumplings) are soft, chewy, and perfectly sized for a quick snack while strolling around Asakusa.
Each skewer has bite-sized mochi dumplings generously coated in roasted soybean flour — a simple yet nostalgic flavor that keeps locals and tourists coming back for more.
🍢 Eat on the Spot – 5 Sticks for 400 Yen
The most popular option is the freshly made 5 sticks for 400 yen.
Served warm, these soft dumplings melt in your mouth with a subtle sweetness and nutty kinako aroma.
The cute pink packaging featuring a rabbit logo makes it an adorable snack to photograph and share.
🎁 Souvenir Pack – 10 Sticks for 800 Yen
For those who want to bring the taste home, Azuma also offers a 10-stick frozen take-home pack (800 yen).
It’s easy to enjoy later — just thaw and serve for the same soft and chewy texture.
Perfect as a souvenir or a treat after your trip.
🍵 Other Menu Items
In addition to kibidango, you can also enjoy light drinks and take-home items:
- Iced Matcha (1 cup): 200 yen
- Amazake (1 cup): 200 yen
- Take-home Green Tea (1 serving × 6 packs): 400 yen
- Kinako Powder (Roasted Soybean Flour): 400 yen
The combination of warm dumplings and a refreshing matcha drink is perfect for a short rest while exploring Asakusa.
📍 Location & Details
- Shop name: Azuma
- Product: Kibidango (5 sticks for 400 yen / 10 sticks for 800 yen take-home pack)
- Drinks: Iced Matcha 200 yen / Amazake 200 yen
- Souvenirs: Kinako 400 yen / Green Tea 400 yen
- Hours: 9:30 AM – around 7:00 PM
- Access: Nakamise Street, near Senso-ji Temple
- Payment: 💴 Cash only – make sure to bring coins or small bills!
💬 Summary
Azuma’s kibidango is one of Asakusa’s most iconic street foods — soft, chewy, and full of traditional flavor.
It’s a perfect stop between sightseeing spots like Senso-ji and Kaminarimon.
Whether you eat it on the go or bring home a frozen pack, this little sweet captures the warm heart of Asakusa.
Want to bring a bit of Asakusa home?
This Japanese matcha powder is great for making your own matcha latte or desserts!
👉 See it on Amazon
