What Is Hakata Paiou?
Hakata Paiou is a refined Japanese pastry made with Amaou strawberries, a premium strawberry brand from Fukuoka, Japan.
Rather than being overly sweet or heavy, this pastry focuses on subtle aroma and balance, making it an easy and elegant souvenir for travelers.
It’s produced by Ito King, a well-known Fukuoka brand specializing in Amaou strawberry sweets.
A Gentle Strawberry Flavor, Not Overpowering
Unlike many strawberry sweets that emphasize strong sweetness, Hakata Paiou is designed to be light and delicate.
When you take a bite, the pastry doesn’t shout “strawberry.”
Instead, a soft strawberry aroma slowly spreads, creating a clean and calm finish.
It’s the kind of dessert that feels:
- refined rather than flashy
- elegant rather than rich
- easy to enjoy with tea or coffee
Many people describe it as a “quietly impressive” sweet — simple, but memorable.
Perfect as a Souvenir from Fukuoka Airport

One of the biggest advantages of Hakata Paiou is how travel-friendly it is.
- Individually wrapped
- Lightweight
- Easy to share with coworkers or friends
- No refrigeration needed
You can find it at Fukuoka Airport, making it a convenient last-minute souvenir before your flight home.
Ito King is also famous for “Doraking,” a fresh Amaou strawberry dorayaki.
While Hakata Pie Oh is perfect for travel and gifting, Doraking is known as a soft, cream-filled dessert best enjoyed fresh.
“Doraking Ace” is Ito King’s most popular fresh dorayaki 🍓
This luxurious set lets you enjoy both matcha and classic flavors.
Delivered frozen, it’s perfect for ordering as a special Japanese sweet.
Package Sizes & Prices
Hakata Paiou is available in several box sizes:
- 16 pieces – ¥1,188 (tax included)
- 24 pieces – ¥1,728 (tax included)
The simple and elegant packaging also makes it suitable for formal gifts or business souvenirs.
Who Is This Sweet For?
Hakata Paiou is especially recommended if you’re looking for:
- A Japanese souvenir that’s not too sweet
- A gift that feels thoughtful and refined
- Something easy to bring back from Japan
- A strawberry sweet that highlights aroma over sweetness
If you enjoy delicate desserts, this pastry is a great choice.
Final Thoughts

Fukuoka is famous for Amaou strawberries, but enjoying them fresh outside Japan can be difficult.
Hakata Paiou captures that essence in a form that travels well — subtle, elegant, and easy to share.
If you’re passing through Fukuoka Airport or browsing Japanese sweets online, this is one souvenir worth remembering.
A unique castella cake made with Amaou strawberries by Ito King 🍓
Enjoy the fun poppy texture inside a soft, moist sponge.
Individually wrapped, making it perfect for gifts or online orders.
“Doraking Ace” is Ito King’s most popular fresh dorayaki 🍓
This luxurious set lets you enjoy both matcha and classic flavors.
Delivered frozen, it’s perfect for ordering as a special Japanese sweet.


